![]() ![]() ![]() ![]() From a design perspective, it makes sense that the icons are consistently placed where they won’t interrupt the flow of content in your body message. Keeping your follow icons at the opening or close of your email makes it intuitive for readers to locate. Savvy readers instinctively scroll to the top or bottom of an email (or a website) to find standard info found in menus, like contacts and social media links. Here’s an email from Mic with both examples present: follow icons in the header, and share icons after the first story:Ī best practice is to place your social media follow icons at the header or footer of your email. Share icons ask readers to share a specific piece of content-Tweet the story or Pin the picture, etc.Follow icons take readers straight to your social media pages-to like your Facebook page or follow your Instagram account, for example-to get connected to your content in whichever way they prefer.But in the background are those glimmering little buttons that make one of two requests: share or follow. Your primary CTA is probably about registering for an event, making a purchase, reading more-basically, getting readers to your website to make a transaction. In email, social media buttons provide a secondary call to action. The purpose of social media buttons in email They’re worth a closer look. Here’s what to consider when making design decisions for social media buttons in email. But if the new year has you antsy to reinvigorate your marketing techniques and make some email design improvements, don’t overlook social media buttons!Īccording to a study by GetResponse, just adding social sharing buttons can boost email click-through rate by 158%. ![]() That’s because they’re pretty ubiquitous-always there, just hanging out in the header or footer-and they’re not meant to be the main attraction of an email. It may have been a while since you last gave some thought to the social media buttons in your email campaigns. The purpose of social media buttons in email. ![]()
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